BF Goodrich needed to engage with their core audience and promote their off-road tires. I created an infographic celebrating their off-road racing champions, complete with tips on the ins and outs of off-road driving and tire safety.

I created textured illustrations and a color palette combining BF Goodrich colors with earth tones to further emphasized the outdoor, off-road theme.

Client BF Goodrich

Category Illustration / Infographics

Role Art Direction / Design

Agency Ketchum